Improving capacity utilization as a bus operator

Background:

This fami­ly-run bus com­pa­ny from Rhi­ne­land-Pala­ti­na­te, with eight buses and 17 employees, offers not only sche­du­led and school bus ser­vices but also year-round trips to desti­na­ti­ons throug­hout Euro­pe. The tra­vel packa­ges are well recei­ved, but the com­pa­ny suf­fers from signi­fi­cant fluc­tua­tions in capa­ci­ty uti­liza­ti­on and the resul­ting, lar­ge­ly unpre­dic­ta­ble fluc­tua­tions in reve­nue. Major invest­ment plans—or even plans for growth—are vir­tual­ly unthinkable for the company.

Here’s what Klarissa does:

Kla­ris­sa is the intel­li­gent inte­gra­ti­on of digi­tal mar­ke­ting, the busi­ness intel­li­gence pro­vi­ded by the Kla­ris­sa soft­ware solu­ti­on, and the stra­te­gic mar­ke­ting exper­ti­se of the expe­ri­en­ced pro­fes­sio­nals on the Kla­ris­sa team.

Behind Kla­ris­sa lies tech­no­lo­gy that con­ti­nuous­ly and auto­ma­ti­cal­ly coll­ects data in the back­ground for the bus ope­ra­tor regar­ding each indi­vi­du­al customer’s tra­vel inte­rests and infor­ma­ti­on-see­king beha­vi­or. Mar­ke­ting experts use this data to deve­lop effec­ti­ve stra­te­gies for the bus ope­ra­tor. The goal: to increase the num­ber of boo­kings by pro­vi­ding indi­vi­dua­li­zed and per­so­na­li­zed offers to the bus tour operator’s cus­to­mers, ther­eby impro­ving the occu­p­an­cy rate of under­boo­ked trips. Using Klarissa’s digi­tal busi­ness intel­li­gence and modern email and con­tent mar­ke­ting mecha­nisms, the bus tour ope­ra­tor can pre­sent each of its cus­to­mers with an offer that pre­cis­e­ly matches their preferences.

“Coincidence,” regardless of the customer

The bus ope­ra­tor was able to signi­fi­cant­ly impro­ve bus occu­p­an­cy rates. Its com­mit­ment to main­tai­ning a regu­lar, pro­fes­sio­nal dia­lo­gue with cus­to­mers has been reward­ed by their loyal­ty and an incre­asing num­ber of repeat boo­kings. The refer­ral rate is also on the rise.

Thanks to con­sis­t­ent­ly hig­her capa­ci­ty uti­liza­ti­on, the fami­ly-owned busi­ness is gene­ra­ting higher—and, abo­ve all, more predictable—revenue. Thanks to the cus­to­mer insights—which beco­me clea­rer and more com­pre­hen­si­ve with every Kla­ris­sa campaign—the com­pa­ny can now opti­mi­ze its port­fo­lio of tra­vel offe­rings and ali­gn it more con­sis­t­ent­ly with cus­to­mer inte­rests and pre­fe­ren­ces in the future.
Pre­dic­ta­bi­li­ty and success—instead of lea­ving reve­nue to chance.

Klarissa’s Services: