Improving capacity utilization as a bus operator

Background:

This fami­ly-run bus com­pa­ny from the Rhi­ne­land-Pala­ti­na­te regi­on has eight buses and 17 employees. It offers sche­du­led and school bus ser­vices, as well as year-round trips to desti­na­ti­ons throug­hout Euro­pe. While the tra­vel packa­ges are well recei­ved, the com­pa­ny suf­fers from signi­fi­cant fluc­tua­tions in capa­ci­ty uti­liza­ti­on and the resul­ting, lar­ge­ly unpre­dic­ta­ble, reve­nue fluc­tua­tions. Major invest­ment plans, or even plans for growth, are vir­tual­ly unthinkable for the company.

Here’s what Klarissa does:

Kla­ris­sa is an intel­li­gent inte­gra­ti­on of digi­tal mar­ke­ting and busi­ness intel­li­gence, pro­vi­ded by the Kla­ris­sa soft­ware solu­ti­on and the stra­te­gic mar­ke­ting exper­ti­se of our expe­ri­en­ced team.

Kla­ris­sa’s tech­no­lo­gy con­ti­nuous­ly and auto­ma­ti­cal­ly coll­ects data for bus ope­ra­tors regar­ding their cus­to­mers’ tra­vel inte­rests and infor­ma­ti­on-see­king beha­vi­or. Mar­ke­ting experts then use this data to deve­lop effec­ti­ve stra­te­gies for the bus ope­ra­tor. The goal is to increase boo­kings by pro­vi­ding per­so­na­li­zed offers to cus­to­mers, ther­eby impro­ving the occu­p­an­cy rate of under­boo­ked trips. With Kla­ris­sa’s digi­tal busi­ness intel­li­gence and modern email and con­tent mar­ke­ting tools, bus tour ope­ra­tors can offer each cus­to­mer a per­so­na­li­zed deal that matches their preferences.

“Coincidence,” regardless of the customer

The bus ope­ra­tor was able to signi­fi­cant­ly increase bus occu­p­an­cy rates. The com­pany’s com­mit­ment to main­tai­ning regu­lar, pro­fes­sio­nal dia­lo­gue with cus­to­mers has been reward­ed with loyal­ty and an incre­asing num­ber of repeat boo­kings. The refer­ral rate is also on the rise.

Thanks to con­sis­t­ent­ly hig­her capa­ci­ty uti­liza­ti­on, the fami­ly-owned busi­ness is gene­ra­ting higher—and more predictable—revenue. Thanks to cus­to­mer insights, which beco­me clea­rer and more com­pre­hen­si­ve with every Kla­ris­sa cam­paign, the com­pa­ny can opti­mi­ze its tra­vel offe­rings port­fo­lio and ali­gn it more con­sis­t­ent­ly with cus­to­mer inte­rests and pre­fe­ren­ces.
Ins­tead of lea­ving reve­nue to chan­ce, the com­pa­ny is achie­ving pre­dic­ta­bi­li­ty and success.

Klarissa’s Services: