Generate leads
Stop searching forever and be found instead!
Klarissa attracts new prospects for your offerings
Today, potential customers research online before making personal contact with a provider.
Even at this early stage, Klarissa engages with prospects by providing them with tailored information and solutions from your company. This draws attention to your offering and starts an automated dialogue with your new prospects. This means Klarissa has access to potential customers before your sales team is even aware of them.
Showcase your offerings where people are looking for information, and let potential customers find you online. With Klarissa, you can turn anonymous website visitors into new contacts who are genuinely interested in your offerings and efficiently generate qualified leads to acquire new customers.
Services
Reach your goal faster with the right strategy
B2B and B2C customers are different. For example, investments in capital goods differ fundamentally from purchasing processes in the FMCG sector.
Klarissa’s strategy is precisely tailored to your company and sales goals, and is designed to simplify the acquisition of new customers.
Here’s how we develop your lead strategy:
We take a close look at your company and your industry to get to know and understand the unique aspects of both. Then, we advise you on the most promising communication strategy for your business sector to help you achieve your sales goals. We develop a powerful, tailored strategy to help your sales team successfully generate new leads.
Smart sales professionals know their customers!
Only those who know their customers well can reach the right people with the right message. Klarissa creates a clear customer profile and determines which communication channels to use to reach them.
Here’s how we identify your target audience:
We create precise persona profiles to understand what decision-makers expect from your products, pricing, service, and communication. This enables us to develop the right messages and offers for your target audience.
Be where people are looking for you
Even the best content in your digital campaign needs promotion. Our strategists identify the right advertising channels to ensure your target audience sees you when they’re looking for a solution. Through the intelligent and continuous optimization of advertising efforts, Klarissa ensures remarkable visibility, even on a limited budget, and drives more traffic to your website.
Here’s how we develop your digital advertising strategy:
We recommend the digital advertising channels where you can best reach your target audience. We also help you coordinate individual online marketing tools, such as email marketing, content marketing, SEO, social media, and search engine marketing. This maximizes the return on your marketing budget.
The right solution for every customer
Each customer has specific concerns and needs different information or assistance with their task. Providers who can address these needs with tailored solutions will stand out. Klarissa delivers customized messages and content for this purpose.
Here’s how we create valuable content:
Content that matters to the reader is the only content that makes an impact. We transform your offerings into powerful messages and content that provide real value to your prospects and customers. Our content answers your specific questions with professionally prepared, industry-relevant information and guidance in the form of text, images, audio, or video. Because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides an overview of the timing, channels, and topics for each campaign.
Success that can be measured
Only invest in customer acquisition measures with proven success.
Klarissa continuously and automatically measures and tracks the success of every detail of your sales campaigns, making the necessary adjustments to optimize their efficiency. This ensures that every euro you spend delivers a demonstrable return on investment.
Here’s how we optimize your conversion rates:
We track your visitors’ click behavior across all channels and media in your campaign. Using digital testing methods, such as A/B testing, we monitor the effectiveness of each measure, adjusting channels and content to improve the conversion rate continuously.
Reporting
Automated Klarissa reporting is a reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa clearly shows you how your customers are behaving. This enables you to take corrective action early on if customer loyalty or willingness to buy begins to wane. You can even take action before sales figures start to drop.
Here’s how we use customer insights:
We continuously analyze the behavior of your prospects and customers. Automated reports from the Klarissa database reliably show where and how purchasing intent or customer loyalty is waning. This enables us to identify revenue-threatening trends early on and take corrective action with recommended measures.