Generate leads

Stop searching forever and be found instead!

Klarissa attracts new prospects for your offerings

Today, poten­ti­al cus­to­mers rese­arch online befo­re making per­so­nal cont­act with a pro­vi­der.
Even at this ear­ly stage, Kla­ris­sa enga­ges with pro­s­pects by pro­vi­ding them with tail­o­red infor­ma­ti­on and solu­ti­ons from your com­pa­ny. This draws atten­ti­on to your offe­ring and starts an auto­ma­ted dia­lo­gue with your new pro­s­pects. This means Kla­ris­sa has access to poten­ti­al cus­to­mers befo­re your sales team is even awa­re of them.

Show­ca­se your offe­rings whe­re peo­p­le are loo­king for infor­ma­ti­on, and let poten­ti­al cus­to­mers find you online. With Kla­ris­sa, you can turn anony­mous web­site visi­tors into new cont­acts who are genui­ne­ly inte­res­ted in your offe­rings and effi­ci­ent­ly gene­ra­te qua­li­fied leads to acqui­re new customers.

Services

Reach your goal faster with the right strategy

B2B and B2C cus­to­mers are dif­fe­rent. For exam­p­le, invest­ments in capi­tal goods dif­fer fun­da­men­tal­ly from purcha­sing pro­ces­ses in the FMCG sec­tor.
Kla­ris­sa’s stra­tegy is pre­cis­e­ly tail­o­red to your com­pa­ny and sales goals, and is desi­gned to sim­pli­fy the acqui­si­ti­on of new customers.

Here’s how we deve­lop your lead strategy:

We take a clo­se look at your com­pa­ny and your indus­try to get to know and under­stand the uni­que aspects of both. Then, we advi­se you on the most pro­mi­sing com­mu­ni­ca­ti­on stra­tegy for your busi­ness sec­tor to help you achie­ve your sales goals. We deve­lop a powerful, tail­o­red stra­tegy to help your sales team suc­cessful­ly gene­ra­te new leads.

U

Smart sales professionals know their customers!

Only tho­se who know their cus­to­mers well can reach the right peo­p­le with the right mes­sa­ge. Kla­ris­sa crea­tes a clear cus­to­mer pro­fi­le and deter­mi­nes which com­mu­ni­ca­ti­on chan­nels to use to reach them.

Here’s how we iden­ti­fy your tar­get audience:

We crea­te pre­cise per­so­na pro­files to under­stand what decis­i­on-makers expect from your pro­ducts, pri­cing, ser­vice, and com­mu­ni­ca­ti­on. This enables us to deve­lop the right mes­sa­ges and offers for your tar­get audience.

Be where people are looking for you

Even the best con­tent in your digi­tal cam­paign needs pro­mo­ti­on. Our stra­te­gists iden­ti­fy the right adver­ti­sing chan­nels to ensu­re your tar­get audi­ence sees you when they’­re loo­king for a solu­ti­on. Through the intel­li­gent and con­ti­nuous opti­miza­ti­on of adver­ti­sing efforts, Kla­ris­sa ensu­res remar­kab­le visi­bi­li­ty, even on a limi­t­ed bud­get, and dri­ves more traf­fic to your website.

Here’s how we deve­lop your digi­tal adver­ti­sing strategy:

We recom­mend the digi­tal adver­ti­sing chan­nels whe­re you can best reach your tar­get audi­ence. We also help you coor­di­na­te indi­vi­du­al online mar­ke­ting tools, such as email mar­ke­ting, con­tent mar­ke­ting, SEO, social media, and search engi­ne mar­ke­ting. This maxi­mi­zes the return on your mar­ke­ting budget.

The right solution for every customer

Each cus­to­mer has spe­ci­fic con­cerns and needs dif­fe­rent infor­ma­ti­on or assis­tance with their task. Pro­vi­ders who can address the­se needs with tail­o­red solu­ti­ons will stand out. Kla­ris­sa deli­vers cus­to­mi­zed mes­sa­ges and con­tent for this purpose.

Here’s how we crea­te valuable content:

Con­tent that mat­ters to the rea­der is the only con­tent that makes an impact. We trans­form your offe­rings into powerful mes­sa­ges and con­tent that pro­vi­de real value to your pro­s­pects and cus­to­mers. Our con­tent ans­wers your spe­ci­fic ques­ti­ons with pro­fes­sio­nal­ly pre­pared, indus­try-rele­vant infor­ma­ti­on and gui­dance in the form of text, images, audio, or video. Becau­se only the right offer at the right time mat­ters, we deve­lop tar­ge­ted con­tent for every pha­se of your cus­to­mer acqui­si­ti­on and reten­ti­on pro­cess. A digi­tal edi­to­ri­al calen­dar pro­vi­des an over­view of the timing, chan­nels, and topics for each campaign.

Success that can be measured

Only invest in cus­to­mer acqui­si­ti­on mea­su­res with pro­ven suc­cess.
Kla­ris­sa con­ti­nuous­ly and auto­ma­ti­cal­ly mea­su­res and tracks the suc­cess of every detail of your sales cam­paigns, making the neces­sa­ry adjus­t­ments to opti­mi­ze their effi­ci­en­cy. This ensu­res that every euro you spend deli­vers a demons­tra­ble return on investment.

Here’s how we opti­mi­ze your con­ver­si­on rates:

We track your visi­tors’ click beha­vi­or across all chan­nels and media in your cam­paign. Using digi­tal test­ing methods, such as A/B test­ing, we moni­tor the effec­ti­ve­ness of each mea­su­re, adjus­ting chan­nels and con­tent to impro­ve the con­ver­si­on rate continuously.

Reporting

Auto­ma­ted Kla­ris­sa report­ing is a relia­ble tool for con­ti­nuous­ly moni­to­ring the effi­ci­en­cy and suc­cess of your sales com­mu­ni­ca­ti­ons. Kla­ris­sa cle­ar­ly shows you how your cus­to­mers are beha­ving. This enables you to take cor­rec­ti­ve action ear­ly on if cus­to­mer loyal­ty or wil­ling­ness to buy beg­ins to wane. You can even take action befo­re sales figu­res start to drop.

Here’s how we use cus­to­mer insights:

We con­ti­nuous­ly ana­ly­ze the beha­vi­or of your pro­s­pects and cus­to­mers. Auto­ma­ted reports from the Kla­ris­sa data­ba­se relia­bly show whe­re and how purcha­sing intent or cus­to­mer loyal­ty is waning. This enables us to iden­ti­fy reve­nue-threa­tening trends ear­ly on and take cor­rec­ti­ve action with recom­men­ded measures.

Implementation in weeks instead of years of planning: