Generate leads

Be found instead of searching forever!

Klarissa attracts new prospects for your offering

Today, potential customers research online before making personal contact with a provider.
Even at this early stage, Klarissa engages prospects with tailored information and solutions from your company, drawing attention to your offering and conducting an automated dialogue with your new prospects. This means Klarissa already has access to potential customers at a time when your sales team isn’t even aware of them yet.

Showcase your offerings where people are looking for information and let potential customers find you online. With Klarissa, turn anonymous visitors to your website into new contacts who are genuinely interested in your offerings, and efficiently generate qualified leads to acquire new customers.

Optimize costs

Find customers

Services

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Reach your goal faster with the right strategy

B2B customers are different from B2C customers. Investments in capital goods, for example, differ fundamentally from purchasing processes in the FMCG sector.
Klarissa is backed by a strategy tailored precisely to your company and your sales goals, designed to simplify the acquisition of new customers.

Here’s how we develop your lead strategy:

We take a close look to get to know and understand the unique aspects of your company and your industry. We advise you on which communication strategy is most promising for your business sector to help you achieve your sales goals. Tailored to your needs, we develop a powerful strategy to help you successfully generate new leads for your sales team.

Smart sales professionals know their customers!

Only those who know their customers well can reach the right people with the right message. Klarissa works with a clear profile of who your customer is and which communication channels to use to reach them.

Here’s how we identify your target audience:

Using persona profiles, we create a precise picture of what decision-makers expect from your products, pricing, service, and communication. This allows us to develop the right messages and offers for your target audience.

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Be where people are looking for you

Even the best content in your digital campaign needs to be promoted. Our strategists identify the right advertising channels so you’ll be seen exactly where your target audience is looking for a solution. Through intelligent and continuous optimization of advertising efforts, Klarissa ensures remarkable visibility—even on a limited budget—and drives more traffic to your website.

Here’s how we develop your digital advertising strategy:

We recommend the right digital advertising channels where you can reach your target audience and optimally coordinate individual online marketing tools such as email marketing, content marketing, SEO, social media, and search engine marketing. This is how we maximize the return on your marketing budget.

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The right solution for every customer

Every customer has their own specific concerns and different needs for information or assistance with their task. Providers who can now address their customers with a tailored solution will stand out. Klarissa delivers customized messages and content for this purpose.

Here’s how we create content that adds value:

Only content that matters to the reader is content that makes an impact. We package your offering into powerful messages and content that provide real value to your prospects and customers. Our content provides answers to your specific questions with professionally prepared, industry-relevant information, expert knowledge, and guidance—in the form of text, images, audio, or video. And because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides the necessary overview of the timing, channels, and topics for each individual campaign.

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Success that can be measured

Invest only in customer acquisition measures with proven success.
That’s why Klarissa continuously and automatically measures and tracks the success of every detail of your sales campaigns and makes the necessary adjustments to optimize their efficiency. This way, you can be sure that every euro you spend delivers a demonstrable return on your investment.

Here’s how we optimize your conversion rates:

We continuously track the click behavior of your “visitors” across all channels and media in your campaign. Using digital testing methods such as A/B testing, we monitor the effectiveness of each individual measure and adjust channels and content to continuously improve the conversion rate.

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Reporting

Automated Klarissa reporting is your reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa regularly shows you, in black and white, how your customers are behaving. This allows you to take corrective action early on if loyalty or willingness to buy begins to wane. Even before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. The automated reports from the Klarissa database reliably show where and how purchasing intent is waning or loyalty is at risk of declining. This allows us to identify trends that threaten revenue early on and take corrective action with recommended measures.