Even medi­um-sized com­pa­nies can no lon­ger avo­id digi­tal trans­for­ma­ti­on. It has beco­me a decisi­ve fac­tor in remai­ning com­pe­ti­ti­ve in times of dis­rup­ti­on and in securing—or even expanding—market posi­ti­ons. This has long been true for sales and mar­ke­ting as well.

The oppor­tu­ni­ties that digi­tal tech­no­lo­gies and busi­ness intel­li­gence offer small and medi­um-sized busi­nesses are immense—on the Klarissa.digital home­page, you’ll find an over­view of the many ways digi­tal mar­ke­ting can be used. And yet, for small and medi­um-sized busi­nesses, inves­t­ing in modern digi­tal tech­no­lo­gies for sales and mar­ke­ting is often a big step.

With our hands-on work­shop “A Suc­cessful Start in Digi­tal Mar­ke­ting,” we’ll take the first step tog­e­ther with you and pro­vi­de you with the cru­cial know­ledge edge you need for a suc­cessful ent­ry into digi­tal sales mar­ke­ting. We’ll share our tech­ni­cal exper­ti­se and years of expe­ri­ence from num­e­rous pro­jects across a wide ran­ge of indus­tries and companies—both B2B and B2C—with you.

What you’ll take away:

• You have deve­lo­ped an under­stan­ding of what digi­tal mar­ke­ting entails.
• You are fami­li­ar with the most important func­tions in digi­tal marketing
• You can weigh the busi­ness oppor­tu­ni­ties and neces­sa­ry invest­ments invol­ved in imple­men­ting digi­tal mar­ke­ting in your own company.
• Tog­e­ther with us, you have deve­lo­ped initi­al ide­as for imple­men­ting digi­tal mar­ke­ting in your company.

Workshop Content:

• Why Tra­di­tio­nal Adver­ti­sing Often Fails Today
• What the Digi­tal Trans­for­ma­ti­on of Sales & Mar­ke­ting Means
• How Digi­tal Mar­ke­ting Works
• What Lies Behind Con­tent Mar­ke­ting and Mar­ke­ting Automation
• What new oppor­tu­ni­ties and pos­si­bi­li­ties this pres­ents for your company
• How to Imple­ment Digi­tal Mar­ke­ting in Your Com­pa­ny and What You Need to Do So
• Prac­ti­cal Com­po­nent: Tog­e­ther with you, we’ll deve­lop initi­al mar­ke­ting cam­paigns and exci­ting con­tent ide­as tail­o­red to your com­pa­ny and your industry.