Even medi­um-sized com­pa­nies can no lon­ger avo­id digi­tal trans­for­ma­ti­on. In times of dis­rup­ti­on, it has beco­me a decisi­ve fac­tor in remai­ning com­pe­ti­ti­ve and securing—or even expanding—market posi­ti­ons. This has long been true for sales and mar­ke­ting as well.

Digi­tal tech­no­lo­gies and busi­ness intel­li­gence offer small and medi­um-sized busi­nesses immense oppor­tu­ni­ties. On the Klarissa.digital home­page, you’ll find an over­view of the many ways digi­tal mar­ke­ting can be used. Howe­ver, inves­t­ing in modern digi­tal tech­no­lo­gies for sales and mar­ke­ting is often a big step for small and medi­um-sized businesses.

In our hands-on work­shop, “A Suc­cessful Start in Digi­tal Mar­ke­ting,” we’ll work with you to take the first step and pro­vi­de the cru­cial know­ledge you need for a suc­cessful ent­ry into digi­tal sales mar­ke­ting. We will share our tech­ni­cal exper­ti­se and years of expe­ri­ence from num­e­rous pro­jects across a wide ran­ge of indus­tries and com­pa­nies, both B2B and B2C.

What you’ll take away:

• You have deve­lo­ped an under­stan­ding of what digi­tal mar­ke­ting entails.
• You are now fami­li­ar with the most important digi­tal mar­ke­ting functions.
• You can now weigh the busi­ness oppor­tu­ni­ties and invest­ments neces­sa­ry for imple­men­ting digi­tal mar­ke­ting in your company.
• Tog­e­ther, we have deve­lo­ped initi­al ide­as for imple­men­ting digi­tal mar­ke­ting in your company.

Workshop Content:

• Why tra­di­tio­nal adver­ti­sing often fails today
• What the digi­tal trans­for­ma­ti­on of sales and mar­ke­ting means
• How digi­tal mar­ke­ting works
• What con­tent mar­ke­ting and mar­ke­ting auto­ma­ti­on are
• What new oppor­tu­ni­ties and pos­si­bi­li­ties this pres­ents for your company
• How to imple­ment digi­tal mar­ke­ting in your com­pa­ny and what you need to do
• Prac­ti­cal com­po­nent: Tog­e­ther, we will deve­lop initi­al mar­ke­ting cam­paigns and exci­ting con­tent ide­as tail­o­red to your com­pa­ny and industry.