Increase customer loyalty

Loyal customers buy more

Klarissa turns existing customers into long-term revenue generators

Existing customers are the foundation of successful businesses. On average, it costs companies five times more to acquire a new customer than to retain an existing one.

Klarissa is your reliable tool for managing existing customer relationships. Klarissa ensures that you stay in touch with your customers even after they’ve made a purchase—regularly, automatically, and tailored to each customer. Klarissa enables you to provide professional after-sales support and regularly supplies your customers with knowledge, product information, and attractive offers from your company—all of which consistently deliver real value to your customers. This helps you strengthen customer relationships over the long term and systematically increase your customers’ loyalty to your company—your customers will be happy to recommend you to others.

Klarissa identifies those individuals within your customer base who are particularly loyal and actively interested in your company. This allows you to recognize who your truly valuable customers are and invest strategically in customer loyalty programs.
Klarissa also reaches out to customers who haven’t purchased from you in a while and helps win back less loyal customers through targeted measures.

This is how existing customers become long-term revenue generators with minimal effort.
Increase the value your business creates through targeted customer retention with Klarissa.

Attract customers

Increase awareness

Services

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Reach your goal faster with the right strategy

New customers cost money; existing customers bring in money.
Behind Klarissa lies a strategy tailored precisely to your company and your sales goals, designed to help you stay top of mind with your existing customers.

Here’s how we develop your customer loyalty strategy:

We develop sustainable strategies for successful customer management.
With the help of digitally driven mechanisms, we can provide personalized support to your customers, tailored to their interests and their need for information or assistance. With the right personalized strategies, you can retain existing customers, re-engage inactive customers, and reward particularly loyal customers who even actively recommend your business to others.

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Show your customers that they matter to you

Stay in touch with your customers even after the purchase and show your genuine interest in your relationship with them. Using the knowledge gathered in the database about the needs and interests of each of your customers, Klarissa intelligently provides each one with the right (informational) offer and finds the right way to address them. Whether you want to retain loyal customers or win back lost ones,
this provides real added value for your customers—and is invaluable for your sales team.

Here’s how we create content that adds value:

Only content that matters to the reader is content that makes an impact. We package your offering into powerful messages and content that provide real value to your prospects and customers. Our content provides answers to your specific questions with professionally prepared, industry-relevant information, expert knowledge, and guidance—in the form of text, images, audio, or video. And because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides the necessary overview of the timing, channels, and topics for each individual campaign

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Consistency makes all the difference

A good relationship requires ongoing and regular maintenance.
Thanks to professional automation features, Klarissa stays in regular contact with your customers. And thanks to artificial intelligence, Klarissa knows the right frequency and the exact day and time when each of your customers is most receptive to hearing from you. That way, you’ll always find the right moment.

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Fully automated smart cross-selling and up-selling

If someone buys A, they might also be interested in B?
Take advantage of Klarissa’s smart algorithms to discover which of your company’s products they might also be interested in. Klarissa provides your customers with offers that perfectly match their past interests and purchases.
This makes Klarissa an effective secret weapon for your cross-selling and upselling efforts.

Here’s how we integrate cross-selling and upselling:

We match your company’s products with your customers’ past interests and purchases. Offering additional, relevant products (cross-selling) or higher-value products (up-selling) from your portfolio provides ideal opportunities for renewed sales success with minimal effort.

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Identify customers ready to buy

Klarissa is always up to date on when the best sales opportunities are available for you with which customers.
Who has a serious interest in purchasing and should be contacted by your sales team right now? Who is considered a particularly loyal customer and is therefore receiving first-class service from Klarissa through customer loyalty programs? And which inactive customers should be offered special deals to win them back? With its smart lead scoring, Klarissa is now—if not already—an indispensable partner for your sales team.

Here’s how we measure purchase intent:

We use lead scoring to measure your customers’ purchase intent and loyalty. Based on defined evaluation criteria, Klarissa automatically assigns internal points to each customer for their actions and interactions during their engagement with your company. The personalized lead score thus identifies customers with a high propensity to buy and shows your sales team which prospects are most likely to close a deal—but also which customers or contacts are losing interest and who is receptive to active outreach.

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Reporting

Klarissa’s automated reporting is your reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa regularly shows you, in black and white, how your customers are behaving. This allows you to take corrective action early on if loyalty or willingness to buy begins to decline. Even before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. The automated reports from the Klarissa database reliably show where and how purchasing intent is waning or loyalty is at risk of declining. This allows us to identify trends that threaten revenue early on and take corrective action with recommended measures.