Increase customer loyalty

Loyal customers buy more

Klarissa turns existing customers into long-term revenue generators

These customers are the foundation of successful businesses. On average, companies spend five times more to acquire a new customer than to retain an existing one.

Klarissa is a reliable tool for managing these relationships. It helps you stay in touch with customers after they’ve made a purchase in a way that is regular, automatic, and tailored to each customer. Klarissa enables you to provide professional after-sales support and regularly supply your customers with valuable information and attractive offers. These efforts strengthen customer relationships over the long term, systematically increasing loyalty and generating word-of-mouth recommendations.

Klarissa identifies individuals within your customer base who are particularly loyal and interested in your company. This allows you to recognize your most valuable customers and invest strategically in loyalty programs. Klarissa also reaches out to customers who haven’t purchased from you in a while and helps win back less loyal customers through targeted measures.

With minimal effort, existing customers can become long-term revenue generators. Increase your business’s value with targeted customer retention through Klarissa.

Attract customers

Increase awareness

Services

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Reach your goal faster with the right strategy

B2B and B2C customers are different. For example, investments in capital goods differ fundamentally from purchasing processes in the FMCG sector.
Klarissa’s strategy is precisely tailored to your company and sales goals, and is designed to simplify the acquisition of new customers.

Here’s how we develop your lead strategy:

We take a close look at your company and your industry to get to know and understand the unique aspects of both. Then, we advise you on the most promising communication strategy for your business sector to help you achieve your sales goals. We develop a powerful, tailored strategy to help your sales team successfully generate new leads.

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Show your customers that they matter to you

Stay in touch with your customers after they make a purchase to show your genuine interest in your relationship with them. Using the knowledge gathered in the database about each customer’s needs and interests, Klarissa intelligently provides the right informational offer to each customer and finds the right way to address them. Whether you want to retain loyal customers or win back lost ones, this feature provides real added value for your customers and is invaluable for your sales team.

Here’s how we create valuable content:

Content that matters to the reader is the only content that makes an impact. We transform your offerings into powerful messages and content that provide real value to your prospects and customers. Our content answers your specific questions with professionally prepared, industry-relevant information and guidance in the form of text, images, audio, or video. Because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides an overview of the timing, channels, and topics for each campaign.

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Consistency makes all the difference

Maintaining a good relationship requires ongoing and regular effort. Thanks to Klarissa’s professional automation features, she stays in regular contact with your customers. With the help of artificial intelligence, Klarissa knows the optimal frequency, day, and time to reach each of your customers. This ensures that you always find the right moment.

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Fully automated smart cross-selling and upselling

If someone buys item A, they might also be interested in item B. Use Klarissa’s smart algorithms to find out which of your company’s other products might interest them. Klarissa provides customers with offers that perfectly match their past interests and purchases. This makes Klarissa an effective secret weapon for your cross-selling and upselling efforts.

Here’s how we integrate cross-selling and upselling:

We match your company’s products with your customers’ past interests and purchases. Offering additional relevant products (cross-selling) or higher-value products (upselling) from your portfolio is an ideal way to achieve renewed sales success with minimal effort.

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Identify customers who are ready to buy

Thanks to smart lead scoring, Klarissa always knows which customers offer the best sales opportunities and should be contacted by your sales team. She then hands off the lead to your sales team along with all the relevant information about the prospective customer.
This ensures that your sales representative is fully prepared for a successful sales call.

Here’s how we measure purchase intent:

With lead scoring, we measure your potential customers’ purchase intent and loyalty. Klarissa automatically assigns internal points to every prospect and customer who interacts with your company based on defined evaluation criteria. This personalized lead score identifies those most likely to buy, showing your sales team who is likely to close a deal, as well as who is losing interest and who is receptive to active outreach.

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Reporting

Automated Klarissa reporting is a reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa clearly shows you how your customers are behaving. This enables you to take corrective action early on if customer loyalty or willingness to buy begins to wane. You can even take action before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. Automated reports from the Klarissa database reliably show where and how purchasing intent or customer loyalty is waning. This enables us to identify revenue-threatening trends early on and take corrective action with recommended measures.