Attract customers

Prospects become customers

Klarissa acquires new customers for your sales team

With Klarissa, your sales team will get more leads ready to buy and more revenue opportunities—with less effort. As an effective team player in sales, Klarissa maintains constant communication with prospects and expertly guides them through the entire purchasing decision process—from their initial search for information and solutions all the way to concrete interest in making a purchase.

Klarissa combines proven email marketing with new intelligence. With automated, data-driven communication sequences tailored to individual needs, Klarissa delivers tangible value to potential customers with every interaction: Klarissa informs, offers suitable solutions, addresses concerns, and builds trust to convert these prospects into customers.

Klarissa can use automated processes to individually advance a virtually unlimited number of customer acquisition processes simultaneously. Klarissa’s lead scoring measures when a prospect appears ready to buy and notifies your sales team.

Klarissa does more than just relieve you of routine tasks. With Klarissa, your sales team will instead be meeting with well-informed prospects who have a serious intention to buy. The result: your chances of closing a deal couldn’t be better.

Find prospective buyers

Increase customer loyalty

Services

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Reach your goal faster with the right strategy

Everyone interested in your products has their own specific concerns and varying needs for information or assistance with their tasks.
Behind Klarissa lies a strategy tailored precisely to your company and your sales goals, designed to turn prospects into customers who are ready to buy.

Here’s how we attract customers who are ready to buy:

We develop a new customer acquisition strategy for your company. With Klarissa and the right lead nurturing strategy, we systematically convert simple leads into customers ready to buy. Only when the likelihood of closing a deal is highest does your sales team step in.

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Turn leads into customers ready to buy

Klarissa personally guides each prospective customer through the entire purchasing decision-making process, providing them with relevant information and offers step by step—from the initial presentation of your company to the right product solution. Using the knowledge gathered in the database about the needs and interests of each of your customers, Klarissa intelligently tailors the right (informational) offer for each individual and finds the right way to address them.
Well-supported and informed, simple leads are thus transformed into concrete prospective buyers for your sales team.

Here’s how we create content that adds value:

Only content that matters to the reader is content that makes an impact. We package your offering into powerful messages and content that provide real value to your prospects and customers. Our content provides answers to your specific questions with professionally prepared, industry-relevant information, expert knowledge, and guidance—in the form of text, images, audio, or video. And because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides the necessary overview of the timing, channels, and topics for each individual campaign.

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Identify customers ready to buy

Thanks to smart lead scoring, Klarissa is always up to date on which customers offer the best sales opportunities for you and should therefore be contacted by your sales team. Klarissa then hands off the lead to your sales team, along with all relevant information about the prospective customer.
This ensures your sales representative is fully prepared for a successful sales call.

Here’s how we measure purchase intent:

With lead scoring, we measure your potential customers’ purchase intent and loyalty. Based on defined evaluation criteria, Klarissa automatically assigns internal points to every prospect and customer interacting with your company for their actions and interactions. The personalized lead score thus identifies customers with a high propensity to buy and shows your sales team who is most likely to close a deal—but also who is losing interest and who is receptive to active outreach.

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Reporting

Automated Klarissa reporting is your reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa regularly shows you, in black and white, how your customers are behaving. This allows you to take corrective action early on if loyalty or willingness to buy begins to decline. Even before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. The automated reports from the Klarissa database reliably show where and how purchasing intent is waning or loyalty is at risk of declining. This allows us to identify trends that threaten revenue early on and take corrective action with recommended measures.

Don’t let your customers go to your competitors

Prospective customers don’t buy, and customers switch providers—so it’s good to be able to recognize this early on and take action in a timely manner.

With lead scoring and reporting, Klarissa is the reliable early-warning system for your sales team.
If Klarissa detects that a customer’s willingness to buy is declining, it counters this with attractive offers and “goodies.” This way, you can use Klarissa to systematically win back critical or inactive customers.