Automotive supplier taps into new markets

Background:

This long-estab­lished com­pa­ny based in Saar­land, with appro­xi­m­ate­ly 600 employees, manu­fac­tures exhaust and exhaust aftert­re­at­ment sys­tems as a sup­pli­er to the auto­mo­ti­ve indus­try. For some time now, the com­pa­ny has expan­ded its pro­duct port­fo­lio to include the manu­fac­tu­re of thin-wal­led steel tubes and tube com­pon­ents. Its cus­to­mers include lea­ding glo­bal after­mar­ket dis­tri­bu­tors and ori­gi­nal equip­ment manufacturers.

But for the exhaust sys­tem experts from the Saar­land, as for many sup­pli­ers to the auto­mo­ti­ve indus­try, the situa­ti­on is cri­ti­cal. Elec­tric mobi­li­ty is heral­ding the end of an era. It is high time for com­pa­nies in the Saar­land to beco­me less depen­dent on the auto­mo­ti­ve indus­try and repo­si­ti­on them­sel­ves in the market.

Here’s what Klarissa does:

“Com­bi­ning new mar­ket oppor­tu­ni­ties with exis­ting exper­ti­se” is the com­pany’s stra­te­gic goal.

Deca­des of expe­ri­ence, tech­ni­cal exper­ti­se, and the hig­hest qua­li­ty stan­dards in the deve­lo­p­ment and manu­fac­tu­re of com­plex piping sys­tems set the­se manu­fac­tu­ring experts apart. The exper­ti­se the sup­pli­er has built up over the past deca­des is at the heart of its new posi­tio­ning stra­tegy. By moving bey­ond spe­ci­fic sec­tors, the sup­pli­er is paving the way to attract the atten­ti­on of other indus­tries, iden­ti­fy attrac­ti­ve sec­tors among them, and eva­lua­te mar­ket oppor­tu­ni­ties. In this way, the sup­pli­er aims to fill spa­re pro­duc­tion capa­ci­ty and gain a foot­hold in new indus­tries over the medi­um term. Through smart email and con­tent mar­ke­ting, the Saar­land-based com­pa­ny is estab­li­shing new cont­acts and con­ver­ting their inte­rest into actu­al purcha­sing intent. With Kla­ris­sa, the com­pa­ny has both the tool and the stra­tegy at its disposal.

Capitalizing on New Market Opportunities

For the sup­pli­er com­pa­ny, the goal was to con­duct as broad and rea­li­stic an assess­ment as pos­si­ble of busi­ness oppor­tu­ni­ties and ways to capi­ta­li­ze on them. Had the sup­pli­er negle­c­ted this task any lon­ger, the com­pa­ny would have been at risk of being over­whel­med by cur­rent developments.

With Kla­ris­sa, the com­pa­ny has vali­da­ted exis­ting mar­ket oppor­tu­ni­ties to increase mar­ket pene­tra­ti­on with its cur­rent pro­ducts and deve­lop pro­duct inno­va­tions to meet new mar­ket and cus­to­mer requi­re­ments. The com­pa­ny is now fur­ther dri­ving this suc­cess through digi­tal mar­ke­ting. Kla­ris­sa is an effi­ci­ent tool for the com­pa­ny to tap into new mar­kets and con­ti­nuous­ly gene­ra­te new oppor­tu­ni­ties to uti­li­ze spa­re pro­duc­tion capacity.

Klarissa’s Services: