Automotive supplier taps into new markets

Background:

This long-estab­lished com­pa­ny, which is based in Saar­land and employs appro­xi­m­ate­ly 600 peo­p­le, manu­fac­tures exhaust and exhaust aftert­re­at­ment sys­tems for the auto­mo­ti­ve indus­try. Recent­ly, the com­pa­ny expan­ded its pro­duct port­fo­lio to include thin-wal­led steel tubes and com­pon­ents. Its cus­to­mers include lea­ding glo­bal after­mar­ket dis­tri­bu­tors and ori­gi­nal equip­ment manufacturers.

Howe­ver, the situa­ti­on is cri­ti­cal for the exhaust sys­tem experts from Saar­land, as it is for many sup­pli­ers to the auto­mo­ti­ve indus­try. The rise of elec­tric mobi­li­ty is ushe­ring in the end of an era. It is time for com­pa­nies in Saar­land to redu­ce their depen­dence on the auto­mo­ti­ve indus­try and repo­si­ti­on them­sel­ves in the market.

Here’s what Klarissa does:

The com­pany’s stra­te­gic goal is “com­bi­ning new mar­ket oppor­tu­ni­ties with exis­ting exper­ti­se.”

The­se manu­fac­tu­ring experts are set apart by deca­des of expe­ri­ence, tech­ni­cal exper­ti­se, and the hig­hest qua­li­ty stan­dards in the deve­lo­p­ment and manu­fac­tu­re of com­plex piping sys­tems. This exper­ti­se is at the heart of the sup­pli­er’s new posi­tio­ning stra­tegy. By moving bey­ond spe­ci­fic sec­tors, the sup­pli­er is paving the way to attract the atten­ti­on of other indus­tries, iden­ti­fy attrac­ti­ve sec­tors, and eva­lua­te mar­ket oppor­tu­ni­ties. The sup­pli­er aims to fill spa­re pro­duc­tion capa­ci­ty and gain a foot­hold in new indus­tries over the medi­um term. Through smart email and con­tent mar­ke­ting, the Saar­land-based com­pa­ny estab­lishes new cont­acts and con­verts their inte­rest into actu­al purcha­sing intent. With Kla­ris­sa, the com­pa­ny has the neces­sa­ry tool and strategy.

Capitalizing on New Market Opportunities

The sup­pli­er’s goal was to con­duct the broa­dest and most rea­li­stic assess­ment pos­si­ble of busi­ness oppor­tu­ni­ties and ways to capi­ta­li­ze on them. If the sup­pli­er had negle­c­ted this task any lon­ger, the com­pa­ny would have been at risk of being over­whel­med by cur­rent developments.

With Kla­ris­sa, the com­pa­ny has vali­da­ted exis­ting mar­ket oppor­tu­ni­ties, incre­asing mar­ket pene­tra­ti­on with cur­rent pro­ducts while deve­lo­ping inno­va­tions to meet new mar­ket and cus­to­mer requi­re­ments. The com­pa­ny is now buil­ding on this suc­cess with digi­tal mar­ke­ting. Kla­ris­sa is an effi­ci­ent tool that allows the com­pa­ny to access new mar­kets and gene­ra­te new oppor­tu­ni­ties to uti­li­ze spa­re pro­duc­tion capacity.

Klarissa’s Services: