Optimize the budget
Knowledge, not belief…
After all, it’s your money!
“I know that half of my advertising budget is wasted. I just don’t know which half.” —Henry Ford
Today, we can do better because Klarissa’s sales marketing is thoroughly data-driven. With Klarissa, your marketing performance and budget for customer acquisition and retention are transparent and easy to track. At every point in time, you can see exactly which measures and euros are paying off for you.
Klarissa continuously tracks how your prospects and customers respond to your digital offerings. It provides real-time data and insights about your website visitors, contacts, leads, and customers. Based on these insights, we can refine specific measures, test new ideas in real time, immediately implement measures identified as particularly effective, and measure and optimize your company’s current initiatives.
Klarissa delivers maximum marketing performance and, as a result, the best return on investment. Klarissa gives you the confidence that your advertising budget is being used efficiently. This is a compelling argument, especially for smaller budgets when every euro counts.
Services
Strategy and concept creation
Klarissa-driven campaigns provide continuous data analysis that offers deep insights into the behavior of your prospects and customers. Using this information, we can develop tailored strategies and engage your audience with targeted offers.
We tailor your sales communications to precisely meet customer needs, continuously refining and optimizing them to increase the impact of your campaign.
Here’s how we use customer insights for your strategy:
We analyze customer information obtained from the Klarissa database and consistently align our strategy with it to implement efficient customer acquisition and retention measures.
We advise on the most helpful analytical methods and metrics for Google Analytics, online stores, and CMS systems, and we implement and integrate these data tools with Klarissa.
Track and optimize all digital communication initiatives
With Klarissa, you can measure your advertising success daily. We monitor key metrics such as CPC and CPO, conduct live tests to identify ad variations that resonate with your customers, and swiftly implement successful strategies. This ensures that only strategies that reliably pay off are implemented.
Here’s how we track and test campaigns:
We continuously track all activity on digital channels, deriving meaningful data and insights from it. Using A/B testing, we determine which versions of your offer convert best, then roll out the successful ones across the board. Our regular reports, which detail metrics such as cost per click (CPC) and cost per order (CPO), consistently demonstrate the efficiency of your sales and marketing efforts.
Interpreting analytics data
Does your company use analytics tools to receive a wide range of sales figures? Often, however, the immense potential hidden within this data remains undiscovered and untapped. For example, how many potential customers chose not to do business with you at the last minute, and why?
Klarissa transforms raw data into a comprehensible narrative from which you can derive valuable insights and set a new course for your sales and marketing efforts.
This is how we drive performance:
We consolidate data and insights from a variety of sources, interpret figures and findings, and use them to develop strategies and actionable recommendations. Our goal is to help your offering deliver perfect performance – performance that makes an impact and pays off.
Success that can be measured
Only invest in customer acquisition measures with proven success.
Klarissa continuously and automatically measures and tracks the success of every detail of your sales campaigns, making the necessary adjustments to optimize their efficiency. This ensures that every euro you spend delivers a demonstrable return on investment.
Here’s how we optimize your conversion rates:
We track your visitors’ click behavior across all channels and media in your campaign. Using digital testing methods, such as A/B testing, we monitor the effectiveness of each measure, adjusting channels and content to improve the conversion rate continuously.
Real-time marketing
Digital campaigns with Klarissa can be planned and implemented more quickly than traditional media campaigns. You can track clicks on your content in real time and quickly and flexibly adapt your content and channels to customer behavior. With Klarissa, you’ll always be one step ahead of your competitors when it comes to capturing the attention of new customers.
Combining outbound and inbound communications improves performance
We won’t discard your existing sales and marketing efforts. Your marketing gains true impact through the intelligent integration of successful past strategies and Klarissa technology. Boost the ROI of your entire marketing budget and leverage every lead generated through other sales activities. Use Klarissa to provide targeted follow-up to prospects and guide them through the purchasing decision process.
This is how you’ll achieve a quantum leap in marketing performance!
Implementation in weeks instead of years of planning:
