Optimize the budget
Knowledge, not belief…
… after all, it’s your money!
“I know that half of my advertising is a waste of money. I just don’t know which half.” (Henry Ford)
Today, we can do better, because sales marketing with Klarissa is thoroughly data-driven. With Klarissa, your marketing performance and the budget you allocate to customer acquisition and retention are transparent and easy to track. For every single step and at every point in time, you can see exactly which measures and which euros are definitely paying off for you.
Klarissa continuously tracks how your prospects and customers respond to your digital offerings and provides real-time data and insights about your website visitors, contacts, leads, and customers. Based on these insights, we can refine specific measures, test new ideas in real time, immediately roll out measures identified as particularly effective across the board, and measure and optimize your company’s current initiatives.
Klarissa delivers maximum marketing performance and, as a result, the best return on investment. Klarissa gives you the confidence that your advertising budget is being used truly efficiently. A compelling argument—especially for smaller budgets, when every euro counts.
Services
Strategy and concept creation
Continuous data analysis from Klarissa-driven campaigns provides deep insights into the behavior of your prospects and customers.
From this, we can derive tailored strategies and engage them with targeted offers.
We tailor your sales communications precisely to customer needs, continuously refine and optimize them, and thereby increase the impact of your campaign.
Here’s how we develop strategies using customer insights:
We analyze the customer information obtained from the Klarissa database and consistently align our strategy with it to implement efficient measures for customer acquisition and retention.
Whether it’s Google Analytics, an online store, or a CMS system—we advise on which analytical methods and metrics are most helpful, and we implement and integrate these data tools with Klarissa.
Tracking & optimizing of all digital communication initiatives
With Klarissa, you can measure your advertising success on a daily basis.
We keep an eye on key metrics such as CPC and CPO for you, use live tests to identify the ad variations that resonate with your customers, and immediately roll out successful strategies across the board.
This ensures that only those strategies that reliably pay off for you are implemented.
Here’s how we track and test campaigns:
We continuously track every activity on digital channels and derive meaningful data and insights from it. We use A/B testing to determine which versions of your offer convert best and roll out the successful ones across the board. Regular reports detailing metrics such as cost per click (CPC) or cost per order (CPO) consistently demonstrate how efficiently your sales and marketing efforts are performing.
Interpreting analytics data
Does your company already use analytics tools and receive a wide range of sales figures? Yet often, the immense potential hidden within this data remains undiscovered and untapped.
For example, how many potential customers decided against your company at the last minute, and why?
With Klarissa, raw data is “shaped” into a readable story from which you can derive important insights and effectively set a new course for your sales and marketing efforts.
This is how we drive performance:
We consolidate data and insights from a wide variety of sources, interpret figures and findings, and use them to develop strategies and recommendations for action. For your offering to deliver perfect performance—performance that makes an impact and pays off.
Success that can be measured
Invest only in customer acquisition measures with a proven track record of success. That’s why Klarissa continuously and automatically measures and tracks the success of every detail of your sales campaigns and makes the necessary adjustments to optimize their efficiency.
This way, you can be sure that every euro is demonstrably worth it for you.
Here’s how we optimize your conversion rates:
We continuously track the click behavior of your “visitors” across all channels and media in your campaign. Using digital testing methods such as A/B testing, we monitor the effectiveness of each individual measure and adjust channels and content to continuously improve the conversion rate.
Real-time marketing
Digital campaigns with Klarissa are planned and implemented faster than campaigns in traditional media. Clicks on your content can be tracked in real time, and content and channels can be quickly and flexibly adapted to customer behavior. With Klarissa, you’ll always be one step ahead of your competitors in the race to capture the attention of new customers.
Better performance by combining outbound and inbound communications
We don’t simply throw your existing sales and marketing efforts overboard. Your marketing gains its true impact through the intelligent integration of successful past measures with the new Klarissa technology. Improve the ROI of your entire marketing budget and leverage every lead you’ve generated through other sales activities to provide targeted follow-up to prospects with Klarissa and guide them through the purchasing decision process.
This is how you’ll achieve a true quantum leap in your marketing performance!
Implementation in weeks instead of years of planning:
