A professional coffee machine distributor positions itself as a coffee expert

Background:

The Bava­ri­an lea­sing pro­vi­der sup­pli­es modern cof­fee machi­nes to restau­rants, hotels, offices, and busi­nesses nati­on­wi­de. Over the past three deca­des, the foun­der and owner has grown this small busi­ness into a repu­ta­ble com­pa­ny. The com­pa­ny employs around 250 peo­p­le, inclu­ding 65 full-time ser­vice tech­ni­ci­ans. With its first bran­ches in Aus­tria and Switz­er­land, the com­pa­ny is expanding.

The espres­so, lat­te, and other cof­fee drink busi­ness is boo­ming. “Ren­ting ins­tead of buy­ing” has long been a key fac­tor in com­pa­nies’ efforts to impro­ve ope­ra­tio­nal effi­ci­en­cy. The CEO intends to con­ti­nue gai­ning mar­ket share; “growth and fur­ther expan­si­on” are the com­pany’s stra­te­gic goals.

Howe­ver, the mar­ket is high­ly com­pe­ti­ti­ve. It is beco­ming incre­asing­ly dif­fi­cult for the com­pa­ny to attract new customers.

Here’s what Klarissa does:

In order to expand its mar­ket share, the lea­sing pro­vi­der must attract new cus­to­mers, increase brand awa­re­ness, and estab­lish its­elf as an expert in the cof­fee indus­try. The Bava­ri­an com­pa­ny is incre­asing its visi­bi­li­ty and pre­sence through digi­tal adver­ti­sing cam­paigns. It is now pre­sent in every indus­try it ser­ves, whe­re­ver peo­p­le are loo­king for its offe­rings. The lea­sing pro­vi­der uses Klarissa’s modern email and con­tent mar­ke­ting tools to gene­ra­te new digi­tal leads. With its valuable exper­ti­se in tech­no­lo­gy and cof­fee enjoy­ment, the com­pa­ny not only attracts new cus­to­mers’ inte­rest in its machi­nes, but also posi­ti­ons its­elf as an expert in pre­pa­ring and sel­ling hot bever­a­ges pro­fi­ta­b­ly. Klarissa’s busi­ness intel­li­gence tech­no­lo­gy con­ti­nuous­ly and auto­ma­ti­cal­ly coll­ects data on the needs and inte­rests of each indi­vi­du­al cus­to­mer in the back­ground. For the first time, the lea­sing pro­vi­der can sys­te­ma­ti­cal­ly and auto­ma­ti­cal­ly pre­sent each cus­to­mer with the right per­so­na­li­zed offer, thus con­ti­nuous­ly con­ver­ting new pro­s­pects into rea­dy-to-buy customers.

Cleverly Capitalizing on Market Opportunities

The cof­fee expert has capi­ta­li­zed on mar­ket oppor­tu­ni­ties in the restau­rant and hos­pi­ta­li­ty indus­tries, as well as in retail and ser­vices. This includes ever­y­thing from small to lar­ge offices and from bake­ries to hair salons. Sales from new cus­to­mers have impro­ved signi­fi­cant­ly. Cus­to­mers reward the company’s com­mit­ment to regu­lar, pro­fes­sio­nal enga­ge­ment with their loyal­ty and an incre­asing num­ber of rene­wal lea­se agree­ments. The con­su­ma­bles divi­si­on has shown abo­ve-avera­ge growth. The refer­ral rate is also on the rise.

Thanks to cus­to­mer insights, which beco­me clea­rer and more com­pre­hen­si­ve with every Kla­ris­sa cam­paign, the Cof­fee Expert can now more effec­tively tail­or its sel­ec­tion of cof­fee machi­nes and access­ories to cus­to­mers’ needs and pre­fe­ren­ces. With Kla­ris­sa and the digi­tiza­ti­on of sales and mar­ke­ting, the cof­fee expert is poi­sed for fur­ther pro­fi­ta­ble growth.

Klarissa’s Services: