Professional coffee machine distributor positions itself as a coffee expert

Background:

The Bava­ri­an lea­sing pro­vi­der for ful­ly auto­ma­tic cof­fee machi­nes sup­pli­es restau­rants, hotels, offices, and busi­nesses nati­on­wi­de with modern cof­fee machi­nes. Over the past three deca­des, the foun­der and owner has grown the small busi­ness into a respec­ta­ble com­pa­ny. It employs around 250 peo­p­le, inclu­ding 65 full-time ser­vice tech­ni­ci­ans. With its first bran­ches in Aus­tria and Switz­er­land, the com­pa­ny is on a cour­se of expansion.

The espres­so, lat­te, and other cof­fee drinks busi­ness is boo­ming. And “ren­ting ins­tead of buy­ing” has long been a key fac­tor in com­pa­nies’ efforts to impro­ve ope­ra­tio­nal effi­ci­en­cy. The CEO wants to con­ti­nue gai­ning mar­ket share—“growth and fur­ther expan­si­on” are the company’s stra­te­gic goals.

Howe­ver, the mar­ket is high­ly com­pe­ti­ti­ve. It is beco­ming incre­asing­ly dif­fi­cult for the com­pa­ny to attract new customers.

Here’s what Klarissa does:

To expand its mar­ket share, the lea­sing pro­vi­der needs to attract new cus­to­mers, increase brand awa­re­ness, and posi­ti­on its­elf as the expert in the cof­fee indus­try. Through digi­tal adver­ti­sing cam­paigns, the Bava­ri­an com­pa­ny is incre­asing its visi­bi­li­ty and pre­sence. The com­pa­ny is now pre­sent in every indus­try it ser­ves, whe­re­ver peo­p­le are loo­king for such offe­rings. The lea­sing pro­vi­der uses Klarissa’s modern email and con­tent mar­ke­ting tools to gene­ra­te new leads digi­tal­ly. With valuable expert know­ledge on tech­no­lo­gy and the enjoy­ment of cof­fee, it not only attracts new cus­to­mers’ inte­rest in its machi­nes but also posi­ti­ons its­elf as an expert in the pre­pa­ra­ti­on and pro­fi­ta­ble sale of hot bever­a­ges. Behind Klarissa’s busi­ness intel­li­gence lies tech­no­lo­gy that con­ti­nuous­ly and auto­ma­ti­cal­ly coll­ects data in the back­ground for the lea­sing pro­vi­der on the needs and inte­rests of each indi­vi­du­al cus­to­mer. For the first time, the lea­sing pro­vi­der can sys­te­ma­ti­cal­ly and auto­ma­ti­cal­ly pre­sent each cus­to­mer with the right per­so­na­li­zed offer—thus con­ti­nuous­ly tur­ning new pro­s­pects into cus­to­mers rea­dy to buy.

Cleverly Capitalizing on Market Opportunities

Whe­ther in the restau­rant and hos­pi­ta­li­ty indus­tries or, abo­ve all, in retail and services—from small to lar­ge offices, from bake­ries to hair salons—the cof­fee expert has capi­ta­li­zed on mar­ket oppor­tu­ni­ties. Sales from new cus­to­mers have impro­ved signi­fi­cant­ly. Cus­to­mers are rewar­ding the company’s com­mit­ment to regu­lar, pro­fes­sio­nal enga­ge­ment with their loyal­ty and an incre­asing num­ber of rene­wal lea­se agree­ments. The con­su­ma­bles divi­si­on has shown abo­ve-avera­ge growth. The refer­ral rate is also on the rise.

Thanks to the cus­to­mer insights—which beco­me clea­rer and more com­pre­hen­si­ve with every Kla­ris­sa campaign—the cof­fee expert can now tail­or its sel­ec­tion of cof­fee machi­nes and access­ories more effec­tively to the needs and pre­fe­ren­ces of its cus­to­mers. With Kla­ris­sa and the digi­tiza­ti­on of its sales and mar­ke­ting, the cof­fee expert has set the cour­se for fur­ther pro­fi­ta­ble busi­ness growth.

Klarissa’s Services: