Use customer data

Will he buy – or not?

Understand customer needs – take targeted action

To keep pace with the growing demands of the competitive landscape, companies must focus on their customers more than ever.
Understanding customers’ needs and preferences is a valuable asset—not only for acquiring and retaining customers, but also for product development and for expanding or adapting your business model.

Through ongoing dialogue with your prospects and customers, Klarissa gains invaluable insights into their behavior, needs, and satisfaction. We systematically process and analyze this data to draw the right conclusions for a successful strategy and effective concepts for acquiring new customers and fostering customer loyalty. Klarissa’s smart lead scoring even shows you when the best sales opportunities arise for you with which customers.

Using customer data and consistently aligning customer processes and communication with it is the key to success and sustainability in marketing and sales. Klarissa helps you do just that.

Increase awareness

Optimize costs

Services

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Strategy and concept creation

Continuous data analysis from Klarissa-driven campaigns provides deep insights into the behavior of your prospects and customers.
From this, we can derive tailored strategies and engage them with targeted offers.
We tailor your sales communications precisely to customer needs, continuously refine and optimize them, and thereby increase the impact of your campaign.

Here’s how we use customer insights for your strategy:

We analyze the customer information obtained from the Klarissa database and consistently align our strategy with it to implement efficient measures for customer acquisition and retention.
Whether it’s Google Analytics, an online store, or a CMS system—we advise on which analytical methods and metrics are most helpful, and we implement and integrate these data tools with Klarissa.



Identifying customers ready to buy

Klarissa is always up to date on when the best sales opportunities are available for you with which customers.
Who has a serious interest in purchasing and should be contacted by your sales team right now? Who is considered a particularly loyal customer and is therefore receiving first-class service from Klarissa through customer loyalty programs? And which inactive customers should be offered special deals to win them back? With its smart lead scoring, Klarissa is now—if not already—an indispensable partner for your sales team.

Here’s how we measure purchase intent:

With lead scoring, we measure your potential customers’ purchase intent and loyalty. Based on defined evaluation criteria, Klarissa automatically assigns internal points to each customer for their actions and interactions during their engagement with your company. The personalized lead score thus identifies prospects and customers with a high propensity to buy and shows your sales team who is most likely to close a deal—but also who is losing interest and who is receptive to active outreach.

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Fully automated smart cross-selling and up-selling

If someone buys A, they might also be interested in B?
Take advantage of Klarissa’s smart algorithms to discover which of your company’s products they might also be interested in. Klarissa provides your customers with offers that perfectly match their past interests and purchases.
This makes Klarissa an effective secret weapon for your cross-selling and upselling efforts.

Here’s how we integrate cross-selling and upselling:

We match your company’s products with your customers’ past interests and purchases. Offering additional, relevant products (cross-selling) or higher-value products (up-selling) from your portfolio provides ideal opportunities for renewed sales success with minimal effort.



The right solution for every customer

Every customer has their own specific concerns and different needs for information or assistance with their task. Providers who can now address their customers with a tailored solution will stand out. Klarissa delivers customized messages and content for this purpose.

Here’s how we create content that adds value:

Only content that matters to the reader is content that makes an impact. We package your offering into powerful messages and content that provide real value to your prospects and customers. Our content provides answers to your specific questions with professionally prepared, industry-relevant information, expert knowledge, and guidance—in the form of text, images, audio, or video. And because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides the necessary overview of the timing, channels, and topics for each individual campaign.

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Don’t let your customers go to your competitors

Prospects aren’t buying, and customers are switching providers—so it’s to your advantage to spot trends early and act in a timely manner.
With lead scoring and reporting, Klarissa is the reliable early-warning system for your sales team.
If Klarissa detects that a prospect’s willingness to buy is declining, it counters this with attractive offers and “goodies.” This way, you can systematically win back critical or inactive customers with Klarissa.



Reporting

Identifying customer behavior early and responding in a targeted manner is a key factor for sustainable success in sales and marketing.

Automated Klarissa reporting is your reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa regularly shows you, in black and white, how your customers are behaving. This allows you to take corrective action early on if loyalty or willingness to buy begins to decline. Even before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. The automated reports from the Klarissa database reliably show where and how purchasing intent is waning or loyalty is at risk of declining. This allows us to identify trends that threaten revenue early on and take corrective action with recommended measures.