Use customer data

Will he buy it, or won’t he?

Understand customer needs and take targeted action

In order to keep pace with the growing demands of the competitive landscape, companies must focus on their customers more than ever before. Understanding customers’ needs and preferences is a valuable asset for acquiring and retaining customers, product development, and expanding or adapting your business model.

Through ongoing dialogue with prospects and customers, Klarissa gains valuable insights into their behavior, needs, and satisfaction. We systematically process and analyze this data to draw conclusions that lead to successful strategies and effective concepts for acquiring new customers and fostering loyalty. Klarissa’s smart lead scoring shows you the best sales opportunities with specific customers.

Consistently aligning customer processes and communication with customer data is the key to marketing and sales success and sustainability. Klarissa helps you do just that.

Increase awareness

Optimize costs

Services

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Strategy and concept creation

Klarissa-driven campaigns provide continuous data analysis that offers deep insights into the behavior of your prospects and customers. Using this information, we can develop tailored strategies and engage your audience with targeted offers.
We tailor your sales communications to precisely meet customer needs, continuously refining and optimizing them to increase the impact of your campaign.

Here’s how we use customer insights for your strategy:

We analyze customer information obtained from the Klarissa database and consistently align our strategy with it to implement efficient customer acquisition and retention measures.
We advise on the most helpful analytical methods and metrics for Google Analytics, online stores, and CMS systems, and we implement and integrate these data tools with Klarissa.

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Identify customers who are ready to buy

Klarissa always knows when the best sales opportunities are available and with which customers.

Which customers have a serious interest in purchasing and should be contacted by your sales team right now? Which customers are considered particularly loyal and therefore receive first-class service from Klarissa through customer loyalty programs? Which inactive customers should be offered special deals to win them back? With its smart lead scoring, Klarissa is an indispensable partner for your sales team – if not already.

Here’s how we measure purchase intent:

With lead scoring, we measure your potential customers’ purchase intent and loyalty. Klarissa automatically assigns internal points to every prospect and customer who interacts with your company based on defined evaluation criteria. This personalized lead score identifies those most likely to buy, showing your sales team who is likely to close a deal, as well as who is losing interest and who is receptive to active outreach.

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Fully automated smart cross-selling and upselling

If someone buys item A, they might also be interested in item B. Use Klarissa’s smart algorithms to find out which of your company’s other products might interest them. Klarissa provides customers with offers that perfectly match their past interests and purchases.
This makes Klarissa an effective secret weapon for your cross-selling and upselling efforts.

Here’s how we integrate cross-selling and upselling:

We match your company’s products with your customers’ past interests and purchases. Offering relevant additional products (cross-selling) or higher-value products (upselling) from your portfolio provides ideal opportunities for renewed sales success with minimal effort.

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The right solution for every customer

Each customer has specific concerns and needs different information or assistance with their task. Providers who can address these needs with tailored solutions will stand out. Klarissa delivers customized messages and content for this purpose.

Here’s how we create valuable content:

Content that matters to the reader is the only content that makes an impact. We transform your offerings into powerful messages and content that provide real value to your prospects and customers. Our content answers your specific questions with professionally prepared, industry-relevant information and guidance in the form of text, images, audio, or video. Because only the right offer at the right time matters, we develop targeted content for every phase of your customer acquisition and retention process. A digital editorial calendar provides an overview of the timing, channels, and topics for each campaign.

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Don’t let your customers go to your competitors

Prospects aren’t buying, and customers are switching providers, so it’s in your best interest to identify trends early and respond quickly.

Klarissa is a reliable early-warning system for your sales team with lead scoring and reporting. If Klarissa detects that a prospect’s willingness to buy is declining, it responds with attractive offers and incentives. With Klarissa, you can systematically win back critical or inactive customers.

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Reporting

Early identification of customer behavior and targeted responses are key factors for sustainable sales and marketing success.

Automated Klarissa reporting is a reliable tool for continuously monitoring the efficiency and success of your sales communications. Klarissa clearly shows you how your customers are behaving. This enables you to take corrective action early if loyalty or willingness to buy begins to decline. You can do this even before sales figures start to drop.

Here’s how we use customer insights:

We continuously analyze the behavior of your prospects and customers. Automated reports from the Klarissa database reliably show where and how purchasing intent or customer loyalty is waning. This enables us to identify revenue-threatening trends early on and take corrective action with recommended measures.