A commercial real estate brokers can attract new clients and gain market share

Background:

A com­mer­cial real estate bro­ker based in Stutt­gart must com­pe­te with inter­na­tio­nal bro­kera­ge firms that domi­na­te the mar­ket with their sub­stan­ti­al per­son­nel and capi­tal resources.

The owner-mana­ged firm’s grea­test asset is its exten­si­ve pro­per­ty and cli­ent data­ba­se, built up over the years. In order to gain mar­ket share in Stuttgart’s high­ly com­pe­ti­ti­ve real estate mar­ket, the bro­ker must retain exis­ting cli­ents in the long term and gene­ra­te new business.

Until now, the immense oppor­tu­ni­ty to levera­ge cus­to­mer data to gain insights into the ren­tal pre­fe­ren­ces of cli­ents and pro­s­pec­ti­ve ten­ants in order to clo­se more deals has remain­ed untap­ped. With Kla­ris­sa, howe­ver, that is set to change.

Here’s what Klarissa does:

With Kla­ris­sa, real estate agents now have a stra­tegy and a tool that allows them to harness the powerful poten­ti­al of data in a sys­te­ma­tic and effi­ci­ent way.

Cus­to­mer cont­acts are cate­go­ri­zed by cha­rac­te­ristics rele­vant to the agent’s sales efforts. With the Kla­ris­sa soft­ware’s busi­ness intel­li­gence fea­tures and modern email mar­ke­ting, agents can pro­vi­de every ten­ant and pro­s­pec­ti­ve ten­ant in their data­ba­se with per­so­na­li­zed infor­ma­ti­on and offers, cap­tu­ring their atten­ti­on and gra­du­al­ly con­ver­ting them into cus­to­mers. With every click a cli­ent makes on a digi­tal offer, Kla­ris­sa inde­pendent­ly lear­ns and auto­ma­ti­cal­ly refi­nes its know­ledge of that cli­ent, enab­ling it to pro­vi­de even more tail­o­red content.

Thanks to Kla­ris­sa’s con­sis­tent data coll­ec­tion and uti­liza­ti­on, the bro­kera­ge data­ba­se, which pre­vious­ly ser­ved only for cus­to­mer manage­ment, is evol­ving into a powerful sales and mar­ke­ting tool.

More Revenue – With a System in Place

The com­mer­cial real estate agent was able to signi­fi­cant­ly increase the per­cen­ta­ge of total reve­nue gene­ra­ted through con­tracts with exis­ting cli­ents. This is becau­se Kla­ris­sa enables small busi­nesses to enga­ge in pro­fes­sio­nal and sys­te­ma­tic com­mu­ni­ca­ti­on with clients.

Pro­s­pec­ti­ve ten­ants are cont­ac­ted regu­lar­ly and recei­ve expert gui­dance throug­hout the decis­i­on-making pro­cess. The agent also took advan­ta­ge of oppor­tu­ni­ties pre­sen­ted by past cont­acts stored in the data­ba­se. Through cle­ver email mar­ke­ting and enga­ging con­tent, the agent reestab­lished cont­act with for­mer pro­s­pec­ti­ve cli­ents and fur­ther estab­lished hims­elf as an expert in com­mer­cial real estate.

Rather than rely­ing on time-con­sum­ing and often inef­fi­ci­ent cold cal­ling, the bro­ker now uses sys­te­ma­tic digi­tal sales and mar­ke­ting tail­o­red to cli­ents’ needs.

Klarissa’s Services: