As a commercial real estate broker, attract new clients and gain market share

Background:

A Stutt­gart-based com­mer­cial real estate bro­ker must hold its own against the inter­na­tio­nal bro­kera­ge firms that domi­na­te the mar­ket with their sub­stan­ti­al per­son­nel and capi­tal resour­ces.
The owner-mana­ged firm’s grea­test asset is its com­pre­hen­si­ve pro­per­ty and cli­ent data­ba­se, which has been built up over the years. To gain mar­ket share in Stuttgart’s high­ly com­pe­ti­ti­ve real estate mar­ket, the bro­ker must retain exis­ting cli­ents over the long term and boost new busi­ness.
The immense oppor­tu­ni­ties to sys­te­ma­ti­cal­ly levera­ge this cus­to­mer data—using insights into the ren­tal pre­fe­ren­ces of indi­vi­du­al cli­ents and pro­s­pec­ti­ve ten­ants to clo­se more deals—have remain­ed untap­ped until now. With Kla­ris­sa, that is set to change.

Here’s what Klarissa does:

With Kla­ris­sa, real estate agents have both a stra­tegy and a tool to sys­te­ma­ti­cal­ly and effi­ci­ent­ly harness the powerful poten­ti­al of data.
Cus­to­mer cont­acts have been cate­go­ri­zed accor­ding to cha­rac­te­ristics rele­vant to the agent’s sales efforts. Using the busi­ness intel­li­gence fea­tures of the Kla­ris­sa soft­ware and modern email mar­ke­ting, real estate agents can now pro­vi­de every ten­ant and pro­s­pec­ti­ve ten­ant in their data­ba­se with infor­ma­ti­on and offers tail­o­red to their indi­vi­du­al inte­rests, ther­eby cap­tu­ring their atten­ti­on and gra­du­al­ly con­ver­ting them into cus­to­mers. With every click a real estate agent’s cli­ent makes on a digi­tal offer, Kla­ris­sa lear­ns inde­pendent­ly and auto­ma­ti­cal­ly refi­nes its know­ledge about that cli­ent so it can address them with even more tail­o­red content.

Thanks to Kla­ris­sa’s con­sis­tent data coll­ec­tion and uti­liza­ti­on, the bro­kera­ge database—which pre­vious­ly ser­ved only for cus­to­mer management—is evol­ving into a powerful tool for effec­ti­ve sales and marketing.

More Revenue—With a System in Place

The com­mer­cial real estate agent was able to signi­fi­cant­ly increase the per­cen­ta­ge of total reve­nue gene­ra­ted through con­tracts with exis­ting cli­ents. This is becau­se Kla­ris­sa enab­led the small busi­ness to enga­ge in pro­fes­sio­nal and sys­te­ma­tic com­mu­ni­ca­ti­on with cli­ents.
Pro­s­pec­ti­ve ten­ants are now cont­ac­ted regu­lar­ly and recei­ve expert gui­dance throug­hout the decis­i­on-making pro­cess. The agent also took advan­ta­ge of the oppor­tu­ni­ties pre­sen­ted by past cont­acts stored in the data­ba­se. Through cle­ver email mar­ke­ting and enga­ging con­tent, the agent re-estab­lished cont­act with for­mer pro­s­pec­ti­ve cli­ents and fur­ther posi­tio­ned hims­elf as an expert in com­mer­cial real estate.

Ins­tead of time-con­sum­ing and often inef­fi­ci­ent cold cal­ling, the com­mer­cial real estate bro­ker now reli­es on sys­te­ma­tic digi­tal sales and mar­ke­ting tail­o­red to the needs of its clients.

Klarissa’s Services: